Opens and Closes: Wrap Up With a Discount
Lead with Platinum Advantage’s outstanding quality and value — then close with any discounts available. For example:
Multi-Product Discount — “Protecting your personal income is a great step. But we shouldn’t leave your business exposed either. Wouldn’t prospective lenders, buyers or investors feel more comfortable knowing you have a plan to protect your business? Purchasing coverage for yourself and your business is a smart decision. It also qualifies you for an extra 5% discount on top of the 10% Business Owner Discount we’ve discussed.”
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