Gen X Clients Need You Now

April 1, 2025

How to Help the Next Wave of Retirees 

Only 14% of Generation X Americans, ages 44-59, feel they have saved enough money for retirement.* That means 86% are at risk of falling short. Unlike Boomers, Gen X doesn’t have the same pension safety net, making them more vulnerable to market volatility and rising cost of living. 

Now is the time to tap into the next generation of annuity buyers. They need strategies that address their financial stressors. By helping them secure their future now, you can build long-term relationships that last for years. 

Check out our sales ideas to start the conversation today.

More About Sales Insights & Tools
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In today’s uncertain market, many clients are looking to protect their savings and grow their funds — ECI Plus delivers both. The innovative Trigger Rate Plus crediting strategy delivers guaranteed earnings no matter what.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.