Gen X Clients Need You Now

April 1, 2025

How to Help the Next Wave of Retirees 

Only 14% of Generation X Americans, ages 44-59, feel they have saved enough money for retirement.* That means 86% are at risk of falling short. Unlike Boomers, Gen X doesn’t have the same pension safety net, making them more vulnerable to market volatility and rising cost of living. 

Now is the time to tap into the next generation of annuity buyers. They need strategies that address their financial stressors. By helping them secure their future now, you can build long-term relationships that last for years. 

Check out our sales ideas to start the conversation today.

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