Research on Generation Z
Use what we learned about Gen Z’s financial priorities and benefits preferences to strengthen recruitment and retention of this key workplace age group.

This infographic gives you a high-level view of our suite of Gen Z research, taking you through three perspectives on what Gen Z wants from employee benefits, plus data to help you recruit and retain the youngest members of the workforce.

Gen Zers want help with financial literacy so they can plan and save for the future. But managers (and HR leaders) don’t always realize it. How can they help Gen Zers make the most of what companies offer?

Many benefits that Gen Zers want are available to them. But they don’t always know it. Fostering their loyalty means moving beyond assumptions and focusing on communication.

When it comes to benefits, Gen Z is different from past generations — but not always in ways you’d expect. Find out why it matters for employers.

Generation Z sees employers as protector, provider and mentor in the quest for financial stability. Learn what this means for offering benefits that attract and retain younger workers.

Generation Z expects more from benefits providers than from other businesses. Learn why and see how employers can use this to their advantage to increase the tenure of Gen Z workers.