Turn Questions Into Sales Opportunities

January 6, 2026

When clients ask about fixed index annuities, open your new Annuity Q&A Playbook. The Playbook equips you with straightforward answers that can help you address complex topics while helping you guide clients with confidence and credibility.

Here’s how the playbook can turn questions into opportunities:

  • Answer with confidence. Provide thoughtful clarity that addresses concerns and earns credibility
  • Build stronger connections. Clear and meaningful answers can show you’re invested in their financial future
  • Empower informed decisions. When clients understand how annuities work, they can feel more confident about their choices

Check out the Annuity Q&A Playbook and share it with your team.

More About Sales Insights & Tools
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Members of our Annuities team were recently featured in several industry publications, sharing insights on legacy planning, interest rate changes and index product opportunities.
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In today’s uncertain market, many clients are looking to protect their savings and grow their funds — ECI Plus delivers both. The innovative Trigger Rate Plus crediting strategy delivers guaranteed earnings no matter what.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.