Confidence and Clarity in Uncertain Times

March 30, 2026

When markets feel unpredictable, conversations matter more than ever. Clients may be looking for more than market performance. They may be looking for protection, stability and confidence in their financial future. This is where fixed annuities can help. 

Now is a great time to revisit the 10 Reasons to Buy a Fixed Annuity – our client-friendly sales flyer that covers topics from principal protection and guaranteed income options to tax-deferred growth and estate planning benefits. 

Use these sales ideas to guide meaningful conversations, reinforce the value of fixed annuities and help clients feel grounded during uncertain times. 

Read the flyer and kick off the conversation >

Annuities sales flyer explaining the top 10 reasons to purchase a fixed annuity.

More About Sales Insights & Tools
Maturing annuities and today’s rate environment make client reviews more important than ever. See how internal transfers can help align existing contracts with current retirement goals.
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The new Annuity Q&A Playbook is your go‑to tool for FIA questions. This guide helps you have clear, client‑friendly answers that build trust and pave the way to stronger relationships.
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Members of our Annuities team were recently featured in several industry publications, sharing insights on legacy planning, interest rate changes and index product opportunities.
For clients seeking more than fixed rate annuities, consider positioning the ECI Plus FIA as an alternative. This is designed to support retirement savings through guaranteed crediting features even in varying market conditions.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.