New Year’s Day Is Over. With GSI's Flexible Start Dates, Don’t Worry!

Your clients have so much to do before Jan. 1 — changing over benefits, launching performance management and other important focus areas. Although New Year’s Day has passed, you haven’t missed an opportunity for clients to add Guaranteed Standard Issue Individual Disability Insurance. Jan. 1 is not a set coverage anniversary date, so your clients can add a new GSI plan any time during the year.

GSI Embraces Flexibility

You can help employers tailor GSI IDI plans that suit their high earners and company calendars.

The flexibility of GSI IDI is key. With the flexibility to start a new plan at any time, your clients can avoid their busiest times of year, including quarter-end and benefits open enrollment periods. Make GSI work for them — both in coverage and ease-of-doing business — with a flexible plan setup.

Developing a plan that suits your clients is important. The Standard’s Platinum Advantage GSI IDI plans have many built-in features, such as our exclusive Family Care Benefit and the portability of individual policies.

Next, clients can personalize their plan with riders that suit their highly compensated employees’ needs. They can consider options such as:

• Enhanced or Basic Residual Disability Rider*
• Own Occupation Rider
• Catastrophic Disability Benefit Rider

And unlike most employer-paid long term disability plans, clients can include benefits coverage for bonus and commission income.

Setting Goals for the Year

It’s already February. Make sure GSI is part of your selling goals for 2023.

In a competitive market, employers can stand out with impressive benefit offerings and employee financial wellness incentives. With Platinum Advantage GSI, you meet this need with income protection at discounted rates. It reduces HCEs’ income exposure if they experience a disabling event.

For companies with a strong sense of commitment to their employees, GSI is a perfect fit.

We’ve entered 2023 looking ahead to this year’s promise and energized by the momentum of 2022. We’re grateful for the opportunity to protect the income and financial futures of many Americans. And with your partnership, 2022 was a successful year.  

We reached new records for GSI sales. We’re excited for what 2023 will bring and look forward to continual growth with you. 

Jill Frohardt, 2nd VP IDI Sales   
Jeremy Horner, VP IDI

Your Clients Get Top-Notch Service With The Standard

With The Standard’s GSI IDI, you get policy strength and the flexibility of doing business with us.

At The Standard, we strive to improve the client and employee experience. With GSI, there’s no medical or financial underwriting for employees. In the following articles, you’ll read how clients can streamline benefit increases and take advantage of Ready Enroll^® online enrollment for clients.

For additional information or support in developing a GSI plan for a prospective client, contact us at gsisales@standard.com.

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