Maximize Rate With Householding Feature
![](/sites/default/files/styles/landscape_178_16x9_320x180_1x/public/2024-03/toy-houses.jpg?h=4ae1560c&itok=kfDE9l7d)
Take advantage of our unique householding feature on products with premium banding. When two members in the same household send in applications at the same time that total over $100,000 ─ both applicants will receive the high-band rate!
- The householding feature can apply to spouses or a family with adult children.
- Both applications must be for the same product and sent in at the same time.
- Applications can be for different tax qualification types ─ qualified or non-qualified.
We're Built on a Foundation of Financial Strength
With over 100 years of financial stability, you can count on us to help your clients prepare for the future. Working with us, you'll get:
- Nearly a century of financial strength ratings of "A" or higher.*
- A partner with multiple best-in-class service awards.
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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.