Maximize Rate With Householding Feature

March 5, 2024

Take advantage of our unique householding feature on products with premium banding. When two members in the same household send in applications at the same time that total over $100,000 ─ both applicants will receive the high-band rate!

  • The householding feature can apply to spouses or a family with adult children.
  • Both applications must be for the same product and sent in at the same time.
  • Applications can be for different tax qualification types ─ qualified or non-qualified.

We're Built on a Foundation of Financial Strength

With over 100 years of financial stability, you can count on us to help your clients prepare for the future. Working with us, you'll get:

  • Nearly a century of financial strength ratings of "A" or higher.*
  • A partner with multiple best-in-class service awards.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.