Introducing the FIA Resource Toolkit

December 3, 2024

Explore our new Fixed Index Annuity Resource Toolkit — your go-to hub for FIAs. Whether you’re looking to deepen your knowledge of FIA features or streamline your client conversations, this resource is here to help you make an impact. 

Inside you’ll find:

  • How FIAs work, features and key terms
  • Easy-to-understand client benefits
  • Sales resources for smooth sales conversations 

Ready to enhance your FIA sales strategy? Explore the FIA Resource Toolkit now!

More About Sales Insights & Tools
Offering beneficiary reviews can serve as a conversation starter that helps you deepen client relationships, uncover new needs, and position yourself as a proactive partner in their financial well‑being.
The new Annuity Q&A Playbook is your go‑to tool for FIA questions. This guide helps you have clear, client‑friendly answers that build trust and pave the way to stronger relationships.
Discover how partial index crediting locks in growth and can add valuable benefits for your clients. See an example of how this feature works and the flexibility it offers through life’s changes.
Members of our Annuities team were recently featured in several industry publications, sharing insights on legacy planning, interest rate changes and index product opportunities.
For clients seeking more than fixed rate annuities, consider positioning the ECI Plus FIA as an alternative. This is designed to support retirement savings through guaranteed crediting features even in varying market conditions.
In today’s uncertain market, many clients are looking to protect their savings and grow their funds — ECI Plus delivers both. The innovative Trigger Rate Plus crediting strategy delivers guaranteed earnings no matter what.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.