Go Further With the FIA Resource Toolkit

January 7, 2025

The Fixed Index Annuities Resource Toolkit is your go-to guide for everything FIA. Whether you’re explaining the features, highlighting client benefits or gearing up for your next client conversation, this toolkit has you covered. 

Here’s what you’ll find:

  • Simplified explanations to break down common features
  • Key selling points that resonate with clients
  • Sales and marketing resources to help you start selling 

Don't wait — dive into the toolkit now and enhance your sales strategy! Explore the FIA Resource Toolkit now.

More About Sales Insights & Tools
Offering beneficiary reviews can serve as a conversation starter that helps you deepen client relationships, uncover new needs, and position yourself as a proactive partner in their financial well‑being.
The new Annuity Q&A Playbook is your go‑to tool for FIA questions. This guide helps you have clear, client‑friendly answers that build trust and pave the way to stronger relationships.
Discover how partial index crediting locks in growth and can add valuable benefits for your clients. See an example of how this feature works and the flexibility it offers through life’s changes.
Members of our Annuities team were recently featured in several industry publications, sharing insights on legacy planning, interest rate changes and index product opportunities.
For clients seeking more than fixed rate annuities, consider positioning the ECI Plus FIA as an alternative. This is designed to support retirement savings through guaranteed crediting features even in varying market conditions.
In today’s uncertain market, many clients are looking to protect their savings and grow their funds — ECI Plus delivers both. The innovative Trigger Rate Plus crediting strategy delivers guaranteed earnings no matter what.

Related Products or Services

Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.