Enhancements Coming to ECI Plus Annuity This Month

May 1, 2025

Big news — later this month, we're rolling out powerful new features to the Enhanced Choice Index Plus annuity. These enhancements give your clients more choices and more guarantees. These new features will help you meet evolving client needs, while staying ahead in this ever-changing market.

Look forward to more rate guarantees, innovative crediting strategies and a new S&P 500®-linked index choice from S&P Dow Jones Indices. 

More Rate Guarantees

  • 10 allocation options with guaranteed rates for five to ten years, depending on the selected strategy
    • Includes fixed interest crediting, now enhanced with a multi-year rate guarantee
  • Rate guarantees help provide clients with added confidence and stability, even in volatile market conditions

Additional Crediting Strategies

  • Trigger Rate
  • Trigger Rate Plus
  • Locked Cap Rate
  • Locked Trigger Rate 

New Index Choice: S&P 500® Dynamic Intraday TCA Index  

  • Next generation of responsive volatility control
  • Rebalances up to 13 times during the trading day
  • Provides exposure to S&P 500 but with a 15% volatility target 

“We’re incredibly excited to expand The Standard’s already strong portfolio of annuity product options,” said Alan Assner, assistant vice president and Head of Individual Annuities. “By offering new crediting strategies and additional guarantees, clients can further customize their annuity to meet their financial needs.”

More About Sales Insights & Tools
Offering beneficiary reviews can serve as a conversation starter that helps you deepen client relationships, uncover new needs, and position yourself as a proactive partner in their financial well‑being.
The new Annuity Q&A Playbook is your go‑to tool for FIA questions. This guide helps you have clear, client‑friendly answers that build trust and pave the way to stronger relationships.
Discover how partial index crediting locks in growth and can add valuable benefits for your clients. See an example of how this feature works and the flexibility it offers through life’s changes.
Members of our Annuities team were recently featured in several industry publications, sharing insights on legacy planning, interest rate changes and index product opportunities.
For clients seeking more than fixed rate annuities, consider positioning the ECI Plus FIA as an alternative. This is designed to support retirement savings through guaranteed crediting features even in varying market conditions.
In today’s uncertain market, many clients are looking to protect their savings and grow their funds — ECI Plus delivers both. The innovative Trigger Rate Plus crediting strategy delivers guaranteed earnings no matter what.

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Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.