Amy Criswell

Amy Criswell joined The Standard in 2022 and currently serves as market segment director for Absence Management, Disability and Paid Family and Medical Leave. She leads cross-functional teams that bridge strategic insight with practical execution, ensuring solutions are both innovative and user focused. With more than 20 years of experience in the insurance industry, Amy brings a broad and continually expanding depth of expertise in marketing, communications and product development. Throughout her various roles, she has been committed to placing the customer at the center of every initiative — whether shaping new product experiences or developing clear, accessible communications to help employees navigate complex insurance concepts.

Amy holds a bachelor’s degree in social sciences from Flagler College, a master's degree in publications design from the University of Baltimore and a master’s degree in marketing from Johns Hopkins University. Outside of her professional life, she is an avid gardener with a passion for creating pollinator habitats and promoting biodiversity.