Annuity Buzz

By Rich Lane, Vice President of Sales and Marketing. Reprinted with permission from original source Advisor Magazine.

By better understanding everything that has happened in 2020, you can prepare for what is likely to influence buying behavior next year.

By Rich Lane, Vice President of Sales and Marketing. Reprinted with permission from original source Advisor Magazine.

When beginning an annuity conversation with clients, you should first position their features and benefits to keep the focus on how the product can support their investments needs.

Wondering which Annuity Buzz sales ideas were the most popular in 2020? See them again to freshen your sales strategies and use our client-friendly flyers.

Review our Top Ten Reasons to see all the benefits that fixed annuities can add to a client’s portfolio. For clients who want to build and protect their assets, annuities are a great option.

Clients who decide to wait a year before buying an annuity may be missing out on big gains. Share a few examples to help them realize the benefits of compounded growth and tax deferral.

Markets rallied during the second quarter of 2020. The unprecedented federal stimulus measures more than offset an otherwise brutal global economy. But it’s impossible to predict what the markets will do in the next few months.

There’s more to consider than interest rates when choosing an annuity provider. Count on The Standard for service practices that add value for you and your clients.

See how an immediate annuity can be a good tool to use for part of your Medicaid planning. It may help lessen the worry about health care expenses in retirement.

Worrying about the stock market can create a big emotional burden and behavioral costs. Try introducing your clients to fixed annuities from The Standard. No matter what’s happening on Wall Street, our fixed annuities offer growth potential with less exposure to risk and market volatility.