American consumers are constantly told they need life insurance. And a whopping 70% of them agree that having life coverage is important. However, only about half of adults actually have some form of life insurance.¹ The result is a need gap. By offering life insurance to employees, you are filling that need gap with coverage at reduced group rates that are not typically available on individual policies. Also, offering life insurance as part of your benefits package is an important element of a successful recruitment strategy.