Marketing Disability Insurance to the Millennial Generation

Wednesday, November 11, 2015

Advisors focused on life insurance and financial planning are missing an opportunity to stand out by introducing individual disability insurance. Doug Waters, second vice president of individual disability income insurance at The Standard, discusses how advisors can reach out to millennials to consider individual disability insurance in the article, "Marketing Disability Insurance to the Millennial Generation." Waters explains that the risk of a disability is more prevalent than this generation may think, and why millennials should purchase insurance now. (Employee Benefit News, accessed Nov. 11, 2015)