Lack of Education Holds Back Greater Enrollment of Critical Illness Insurance

Monday, February 27, 2017

Critical illness offerings have become an increasingly popular trend among clients as a way to help employees fill the financial security gap created by high deductible plans. Danielle Lehman, a marketing product manager with The Standard, explains that most employees are likely to know someone who is suffering from a critical illness, which could encourage them to purchase coverage. Read the Employee Benefit Adviser article, “Lack of Education Holds Back Greater Enrollment of Critical Illness Insurance” (accessed Feb. 27, 2017).