Changing the IDI Conversation From Price to Value

Wednesday, May 3, 2017

Think beyond the initial sale. Doug Waters, second vice president of individual disability income insurance sales at The Standard, shares how to move the IDI conversation from price to value and help clients understand the long-term benefits contracts can provide. Read his Advisor Today article, “Changing the IDI Conversation From Price to Value” (accessed May 3, 2017).

 

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