2018 Open Enrollment: Targeted Communications Address Differing Needs

Thursday, September 28, 2017

Not all employees have the same benefits needs, whether it's due to lifestyle, age or personal buying preference. Persona-based decision support tools can help encourage better benefits selection. Assigning employees to a persona can help ensure benefits information is presented in a way that makes sense to them, says Jackie Waller, senior research program manager at The Standard. Read the SHRM.org article, 2018 Open Enrollment: Targeted Communications Address Differing Needs.

 

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