Skip to main content

Artificial Intelligence at The Standard

Artificial intelligence, or AI, refers to technology that can perform tasks typically requiring human intelligence — learning, reasoning, problem-solving, understanding natural language and recognizing patterns. AI is an emerging technology that will continue to make big changes in the world around us.

The Standard has been using AI in the form of machine learning across our businesses for years but the latest iteration — known as generative AI, which analyzes, generates and creates original content — will have a significant effect at our company, in our industry and throughout society.

At The Standard, people will continue to remain at the center of our business and will always play a critical role in serving our customers as we implement AI.

Guiding Principles for Our AI Systems, Tools and Capabilities

The Standard’s AI guiding principles govern how AI systems are developed and deployed, comply with ethical standards and applicable laws to prevent harm to consumers as well as enable safe and effective use of these technologies.

  • Safe: Our commitment to safe AI means that we will not use AI systems that have the potential to endanger human life, health, property or the environment.
  • Secure and resilient: Our AI systems will be designed to avoid, protect against, respond to and recover from attacks.
  • Privacy-enhanced: Our AI will be developed and deployed with a strong focus on safeguarding individuals' privacy, ensuring compliance with data protection regulations.
  • Compliant: All our AI capabilities will comply with our organizational policies and applicable laws and regulations, including but not limited to those related to unfair discrimination, intellectual property, privacy and security.
  • Fair and ethical: Our AI systems will be designed and operated to avoid harm, inappropriate bias and unfair discrimination. Our AI will not be used to create content that is deceptive, fraudulent or malicious.
  • Explainable and interpretable: All our AI models that use non-deterministic logic to automate key business decisions will provide reasoning for the action or decision.
  • Supervision and monitoring: Our AI systems will be designed and developed to ensure that people can supervise their functioning and verify the accuracy, fairness, quality and/or veracity of the output. Further, our predictive or prescriptive AI will be monitored on an ongoing basis to ensure continued validity.
  • Valid and reliable: Supervision of our AI systems that make predictive or prescriptive decisions will be comprehensive and rigorously tested and validated prior to production and then regularly once in use with appropriately defined measures for accuracy.
Jump back to top