IDI Marketing Resources Toolkits

We’ve grouped resources to provide information and marketing materials by subject. Use these toolkits to get details and guide your client conversations.

Underwriting Toolkit

Find underwriting requirements, guides to help you understand the underwriting process and set expectations, and more.

Get the Guides

Application Toolkit

Find resources to get started, use TeleApps and deliver policies. Increase option application information included.

See the Resources

In-Force/Service Needs Toolkit

Find general information about products, new business and in-force policy questions, and The Standard’s guidelines for using our logo.

Review the Info

Physicians Toolkit

Learn about key IDI benefits for physicians, plus tools to discuss income protection with this target market.

View Physician Resources

Business Owners Toolkit

Use these resources to showcase The Standard’s products for business owners.

Get Resources to Protect Business Owners

Attorneys Toolkit

Use these resources to discuss income protection with attorneys.

View Attorney Resources

Residual Riders Toolkit

Get the details on 3 choices of residual coverage as well as tips for your client discussions.

Review Residual Coverage Choices

Family Care Benefit Toolkit

Use these resources to share the value of Platinum Advantage’s Family Care Benefit with your clients.

Show the Value

Benefit Increase Rider Toolkit

Get the details on the Benefit Increase Rider that lets Platinum Advantage policyowners increase coverage to keep pace with income growth.

Get the BIR Info

Confidence and Compassion

A Note from Greg Ness, Chairman, President and CEO

At The Standard, we’ve been helping people achieve financial well-being and peace of mind since 1906. As the global health crisis continues to disrupt lives, communities and the economy, I am confident we’ll continue helping people when they need us the most. Our company has been through hard times and market volatility before and we will navigate through this challenge as well. As our customers face tremendous stress and uncertainty, we will continue providing support and stability to those who rely on our products and services.

This pandemic is tough on everyone. Our communities are hurting, our families and friends are distressed and some of our most vulnerable neighbors are at risk.

The crisis and the way we collectively respond to it will define a generation. We are rising to the challenge. I know every single employee at our company — along with staying focused on keeping our business running and serving our customers — is looking for ways to make a difference for those most affected by this pandemic. That’s proving true in businesses and homes across the community, the country and around the world.

Part of the tragedy of this disease is that even as we come together to help those most in need, the unique nature of COVID-19 is forcing us apart. We all understand the importance of —social distancing— to slow the spread, but we should remember that’s just physical distancing. I encourage you to find ways to safely connect with those in your neighborhood who may require extra help and with groups in your community that are making a difference and support them however you can. And now is the perfect time to reach out to friends and others and just check in.

To our health care providers, first responders and everyone selflessly setting aside their own fears and concerns to help others during this time — thank you hardly seems enough. These people are true heroes. This crisis reinforces how reliant we are on the many essential services we too often take for granted. We are grateful to so many for continuing to show up with focus and commitment.

We will get through this, especially if we are sustained by the examples of those who make us the proudest right now — family, friends, neighbors and colleagues working together — rather than allowing our fears to guide us. No matter how unsettled we may feel, remember we are not alone. There are so many people in this world trying their level best to help others. And I am certain we will get through this — together.

In times of crisis, we are defined by how we react. Let’s continue to be defined by compassion.

And to our customers, thank you for putting your trust in The Standard. What we sell is a promise to be there when you need us, and that promise is unwavering.

Be safe and well, and stay connected.

Greg Ness

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Jared's Story: Time for Family
Age: 36 - Occupation: pediatrician - Married, one child

How the Family Care Benefit provided the ability to care for a loved one
Jared's daughter was born with a heart defect. They visited multiple specialists to diagnose the condition and determine the appropriate treatment. Then his daughter underwent surgeries, hospital stays and months of follow-up appointments. Benefits from Jared’s Platinum Advantage policy helped make up for the income lost when Jared spent time away from work to attend physician appointments and to be with his daughter in the hospital and throughout her extended recovery — providing peace of mind during a trying time.

Jody's Story:
Supportive Office Equipment
Age: 42 - Occupation: accountant - Married, no children

Assistance on the road to recovery through a rehabilitation program
Jody's role as an accountant at a small firm requires a lot of computer work. After sustaining a serious back injury from a car accident, Jody was totally disabled under her Platinum Advantage policy. Jody’s doctor recommended she purchase assistive equipment to help her work comfortably at her desk without aggravating her condition. She was able to return to work full time after participating in a rehabilitation program in which expenses for a sitstand desk and other ergonomic accommodations were paid for under her Platinum Advantage policy. These modifications helped ensure she could return to work safely, without hindering her recovery.

David's Story: Starting a Medical Career
Age: 33 - Occupation: dermatology physician - Single, no children

Benefits that match career growth through the Benefit Increase Rider
David is completing his dermatology residency and just accepted an offer at a private practice. Before the end of his residency, he purchased a Platinum Advantage policy that included the Benefit Increase Rider, knowing his income will rise significantly after he starts his first post-residency job. The benefit also will allow his policy to grow with him as he progresses in his career and receives additional salary increases. David values the fact that his coverage going forward will match his developing career.

Jason's Story: Accidents Happen
Age: 35 • Occupation: orthopedic surgeon • Married, two children

Finding work in a new occupation with the Own Occupation Rider
Jason injured his right hand in an accident and was unable to return to his job as an orthopedic surgeon because he couldn't perform surgery. Due to his medical training, he was able to return to work as a family medicine physician. Jason was considered totally disabled in his regular occupation as an orthopedic surgeon — even though he earns an income from another occupation as a family medicine physician — because of the own occupation definition of total disability included in his Platinum Advantage policy. Because of this, he receives the policy's full basic monthly benefit, in addition to the income he receives in his new position.

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IDI Marketing Resources Toolkits

Underwriting Toolkit

Application Toolkit

In-Force/Service Needs Toolkit

Physicians Toolkit

Business Owners Toolkit

Attorneys Toolkit

Residual Riders Toolkit

Family Care Benefit Toolkit

Benefit Increase Rider Toolkit

Employee Benefits Sales and Service

Sales and Support

Participant Contact Center

Individual Disability Sales Support

Annuities Sales and Service

Commissions and Contracting

Regulatory Affairs

Employment Verification

Report Insurance Fraud

IDI Connect

IDI Connect

IDI Marketing Resources Toolkits

Underwriting Toolkit

Application Toolkit

In-Force/Service Needs Toolkit

Physicians Toolkit

Business Owners Toolkit

Attorneys Toolkit

Residual Riders Toolkit

Family Care Benefit Toolkit

Benefit Increase Rider Toolkit