Platinum Advantage Has Launched!

January 4, 2017

Your producers and advisors can now offer Platinum Advantage, the right product at the right price, to a broad range of clients. Platinum Advantage will meet the most discerning clients’ expectations, allowing them to purchase income protection customized to their one-of-a-kind needs.

Platinum Advantage boasts several optional riders, such as the Noncancelable Policy Rider to lock in premium rates, three levels of Residual Disability riders, and the Own Occupation Rider that strengthens the definition of disability. The ability to bundle riders results in a Platinum Advantage income protection plan that considers your client’s current working situation, future earning potential and their personal preferences.

Furthermore, The Standard designed Platinum Advantage with medical professionals in mind. Built-in and optional offerings such as the Benefit Increase Rider to cover substantial income increases, the Own Occupation Rider to cover highly-specialized professionals, coverage of disabilities due to mental disorder and substance abuse – all of these add up to the top-of-the-line income protection to appeal to your physician clients.

Doug Waters, The Standard’s 2nd VP of IDI Sales, shared these five high-potential Platinum Advantage sales opportunities:

1. Physicians, surgeons, dentists and attorneys who are interested in the highest quality product. With Platinum Advantage, these professionals can get Own Occupation protection combined with unlimited coverage for disabilities stemming from mental disorders or substance abuse.

2. Individuals who want to protect against losing income while caring for a seriously ill or injured family member in the future. Our exclusive Family Care Benefit helps protect their income if they need to take time off from work.

3. Clients in all occupational classes who anticipate substantial income growth. Our no-cost Automatic Increase Benefit and Benefit Increase Riders give them the opportunity to increase their coverage without going through medical underwriting.

4. Physicians and dentists who carry a heavy student loan debt. Our Student Loan Rider can help them cover monthly student loan expenses if they become disabled.

5. Business owners who may not lose earnings immediately, even though they can’t work full-time. With our Enhanced Residual Disability Rider, they can satisfy the waiting period with a loss of income or duties or time.

The Standard has long been known for high-quality income protection. With Platinum Advantage, we’ve added the kind of flexibility that today’s disability insurance market demands. Please reach out to your regional director at any time for help with Platinum Advantage.

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