Stand Out With Platinum Advantage

If you haven't started selling Platinum Advantage yet, you'll find it's easy to meet your clients' needs with this exciting new product by focusing on their unique situations, explaining special features and riders, and looking at ways to create coverage that specifically fits their budgets and needs. Here's how.

Focus on the Individual

Platinum Advantage makes it easy to focus on individual needs by providing rich and flexible alternatives through riders and options.

“It's easy in this business to get focused on the contract, the price — all the details the producer needs to handle,” says Doug Waters, 2nd vice president of IDI sales at The Standard. “But it's important to remember to put the client's unique interests at the center of the discussion.”

“There's a broad array of needs in the marketplace, and we want to help producers meet them at multiple levels,” Doug says. “Platinum Advantage stands out because it's a single product that offers high quality and enough flexibility to let producers customize coverage for many different types of clients.”

Meet the Clients

Be sure to also read “Selling Platinum Advantage: Target 4 Top Client Types,” which highlights customers who will readily see the benefits Platinum Advantage can offer.

Test the Flexibility

Once you've discussed your clients' specialized needs, take the next step and get a flexible quote, says Dawn McMaster, The Standard's vice president of IDI. “Work with your MGA to get quotes so you can fully experience what we mean by the right product at the right price.”

Dawn recommends viewing a number of variations to experience the flexibility of the product. “We want you to see how easy it is to quote an individual at a particular price point and offer different options,” Dawn says. “We think you'll be impressed by the possibilities.”

To really test the flexibility of Platinum Advantage, Dawn suggests building a quote for the type of client you see on a regular basis but who hasn't felt like a good fit for The Standard in the past. “We still have a top-quality contract,” she says, “and we're more flexible, making us a great value for a much broader range of clients.”

The Standard has long been known for its high quality coverage in the disability market. We've improved our offering by listening to your needs, getting back to our roots and offering the kind of flexibility that today's market needs. We look forward to partnering with you to build market success, and we're certain you'll see why we call Platinum Advantage the right product at the right price.

For Producers Only