Social Media Toolkit: Posts for Disability Insurance Awareness Month

Start a conversation with your clients about income protection insurance in May, during Disability Insurance Awareness Month, with The Standard's exclusive social media marketing toolkit.

Copy and paste the text below to share on your social media channels.
Don't forget to include the associated images — click to download the full-size versions you'll need.

If Engaging Millennial Clients

Channel	Copy
LinkedIn	Surveys show that Millennials at all income levels worry about money. Would you feel more relaxed if you had a plan to protect your income? Learn more. bit.ly/2NT6UnA
Facebook	Millennials at all income levels worry about money. Would you feel more relaxed if you had a plan to protect your income? Learn more. bit.ly/2CYuLBo
Twitter	Millennials at all income levels worry about money. Would you feel more relaxed if you had a plan to protect your income? Learn more. bit.ly/2PeKMJ2

(Click thumbnail to download full-size image.)

Channel	Copy
LinkedIn	Do you drive and define your own success? Many Millennials do. Consider owning an income protection policy that's not tied to an employer. See why. bit.ly/2S30xBG
Facebook	Do you drive and define your own success? Many Millennials do. Consider owning an income protection policy that's not tied to an employer. See why. bit.ly/2R3SZgK
Twitter	Do you drive and define your own success? Many Millennials do. Consider owning an income protection policy that's not tied to an employer. See why. bit.ly/2NSNuiO

(Click thumbnail to download full-size image.)

If Engaging Gen-X Clients

Channel	Copy
LinkedIn	Gen Xers are in their peak earning years. Do you have a lot to protect — including your family? See how income protection insurance can help cover your bases. bit.ly/2q9mtyl
Facebook	Gen Xers are in their peak earning years. Do you have a lot to protect — including your family? See how income protection insurance can help cover your bases. goo.gl/0rDRiy
Twitter	Gen Xers are in their peak earning years. Is a lot riding on your paycheck? Check out income protection insurance. bit.ly/2OBGDPW

(Click thumbnail to download full-size image.)

Channel	Copy
LinkedIn	Many Gen Xers are sandwiched between kids and aging parents. Want help to feel less squeezed? Ask me about income protection insurance. bit.ly/2yRFrgA
Facebook	Many Gen Xers are sandwiched between kids and aging parents. Want help to feel less squeezed? Learn more about income protection insurance. bit.ly/2ysnjdY
Twitter	Many Gen Xers are sandwiched between kids and aging parents. Want help to feel less squeezed? Ask me about income protection insurance. bit.ly/2J6Z2hD

Photo of three generations of women in one family

(Click thumbnail to download full-size image.)

If Engaging Boomer Clients

Channel	Copy
LinkedIn	Are you one of many Boomers who are starting or running a business — or changing careers? Talk to me about protecting your income against a disability. bit.ly/2Oxih9W
Facebook	Are you a small business owner or starting a new career? Many Boomers are. Avoid dipping into retirement savings by protecting your income. Learn more. bit.ly/2PJBAtp
Twitter	Are you one of many Boomers who are starting or running a business — or changing careers? Talk to me about protecting your income against a disability. bit.ly/2OwAvbI

(Click thumbnail to download full-size image.)

For Producers Only

More About Social Media

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Social Media Toolkit: Share the Value of Business Protection

Do your clients have the tools they need to keep their businesses operating if they’re unable to work? Share how adding a Business Overhead Protector insurance policy can help.

Social Media Toolkit: Help Protect Client Income With Platinum Advantage

Share with your clients how choosing Platinum Advantage Individual Disability Income Insurance can help give them peace of mind in case they become too sick or injured to work.

Social Media Toolkit: Share How Clients Can Cover More of Their Salaries

Share with your clients the benefits of adding Platinum Advantage Individual Disability Insurance to long term disability insurance.

Social Media Toolkit: Start a Conversation About the Family Care Benefit

Show how the Family Care Benefit can help replace earnings lost due to caregiving.

Social Media Toolkit: Comprehensive Coverage for Business Owners

Help your business owner clients protect themselves, their businesses and their employees. Choose a post and start sharing on social media.

Social Media Toolkit: Highlight Our Calculator During DIAM

During May's Disability Insurance Awareness Month, help your clients check the level of their income protection coverage. Choose a post that points them to our Income Protection Insurance Calculator, then start sharing on social media.