Selling Platinum Advantage: Target 4 Top Client Types

Selling Platinum Advantage

Many of your current and potential clients will be attracted to Platinum Advantage and its enhanced flexibility — but certain buyers may bring early success. Take a look at these customers who will readily see how our updated options specifically meet their needs.

Physicians and Surgeons

1. Physicians and surgeons. Professionals in high-paying medical careers have always been a perfect match for The Standard's IDI coverage, and now Platinum Advantage addresses their needs with more flexibility than ever. Those who need to protect their high incomes in the event that they can't continue in their own profession — even if they can work in another occupation — will quickly see the value of the Own Occupation Rider. And those in high-stress occupations will appreciate our full Mental Disorder/Substance Abuse coverage, available to most physicians.

Talk to physicians, surgeons and dentists on your client list about the variety of flexible options that meet their high-value needs, and show them that Platinum Advantage is the right product at the right price.

 

Family Caregivers

2. Family caregivers. Clients who need to protect their incomes while facing the possibility of leaving work to care for a family member will appreciate the Family Care Benefit, exclusive to The Standard. Consider, for example, a doctor who may need to take care of ill parents or an injured child. This benefit helps policyowners cover expenses if they lose work time and income while caring for a qualified family member with a serious health condition.

Mention this benefit in discussions with your sandwich-generation clients as well as female professionals whose families rely on their income.

Recent Graduates

3. Recent graduates. Physicians and dentists who want to ensure their extensive college loans will continue to be paid in the event of a disabling event are excellent candidates for the Student Loan Rider. In addition, those who are likely to see substantial increases in their earning power — such as medical residents and doctors or attorneys in the early stages of their careers — will appreciate the effects of the Automatic Increase Benefit rider and the Benefit Increase Rider.

Tell recent grads about these coverage options, which can help new professionals enter their careers with financial peace of mind.

Business Owners

4. Business owners. Practice owners, law partners and other clients who run a business will readily see the value of a Short-Term, Basic or Enhanced Residual Disability Rider. This option pays benefits based on a residual disability and offers flexibility based on lost income and duties (Short-Term), lost income and duties or time (Basic), or lost income or duties or time during a waiting period, followed by lost income (Enhanced) — a range of options to meet your clients' needs. In addition, business owners may need to make up for missed income while they're rebuilding revenue after a period of disability (Basic and Enhanced).

Show these professionals how the right rider can help cover income gaps — even when payments for past work are flowing in, and even when they're back to work but their full earnings haven't yet caught up.

For Producers Only