Opportunity Alert: Benefit Increase Rider Option Dates

December 18, 2019
It's a BIR Option!

You’ve been selling Platinum Advantage for almost three years —since it hit the market in January 2017. And most Platinum Advantage policies include the Benefit Increase Rider. The BIR is a no-cost rider that lets policyowners apply for an increase in coverage every three years, without providing medical information.

Do your clients have upcoming BIR Increase Option Dates?
We’ll send your clients notices 60 days before their BIR Option Dates. Be sure to reach out to your clients to help them keep their benefits up to date.

Don’t miss the opportunity to connect with clients who are approaching their Increase Option Dates. Use this date to help them make sure their income protection covers their current income levels. It’s also an opportunity to cross-sell, upsell and ask for referrals.

BIR Basics

  • Allows coverage increases every three years on the policy anniversary up to age 55, based on eligible income increases or loss of LTD
  • Included at no cost through issue age 50, if the client buys at least 75% of base monthly benefit offered
  • Rider ends if the insured person doesn't apply and accept at least 50% of the increase offer at each Increase Option Date
  • To apply, policyowners submit a short application and financial information at each Option Date

The BIR is a win-win for you and your clients. Policyowners can increase their income protection. And you get first-year commissions on the increases in premium!

Learn more about how the Benefit Increase Rider works. And get your clients excited, too.

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Sales Insights