Empower Women to Protect Their Incomes

May 1, 2018

Jill Frohardt, IDI regional director at The Standard, authored an article about positioning income protection to female clients for InsuranceNewsNet. She explains that traditionally, male clients have been approached more often than female clients for products like Individual Disability Insurance. But recent statistics show Generation X and millennial women are breaking barriers around educational attainment and professional development — making them a key audience to target for IDI sales.