4 Ways BIR Can Help You Sell Now

Updated March 22, 2022

Platinum Advantage’s Benefit Increase Rider is a no-cost rider that lets policyowners apply for more coverage every three years with no medical information. It’s automatically added to all eligible policies. Here are four ways the BIR can help you sell — all the time and during the COVID-19 pandemic:

1. Applicants can buy policies that meet their current needs with the option to increase coverage later through the BIR. We’ll issue the BIR to eligible applicants age 50 or younger who accept 75% or more of the maximum benefit amount they qualify for. Policyowners can apply to increase their coverage every three years. They can apply earlier if they have a 30% increase in income or involuntarily lose their group Long Term Disability insurance.

2. BIR option dates give you a reason to stay in touch. Every three years, clients who are age 55 and younger can apply to raise monthly benefits and renew the rider for another option period. This gives you a recurring reason to stay in touch with clients and potentially uncover new opportunities as their needs evolve.

3. It's a win-win for you and your clients. Your clients can make sure their coverage will keep pace with their salary growth. Plus, you gain from any premium increases when they do increase coverage.

4. We support you. The Standard helps you and your agencies make sure the BIR process runs smoothly. We alert producers to upcoming BIRs. And we send a letter and short application to policyowners 60 days before their option date. This is just one way we help you continue to provide excellent service to your clients.

For Producers Only