Building relationships online is just like building relationships in person: it takes time. Your mission is to keep it up; to continue to build relationships with people by connecting with them in a meaningful way, engaging with their content and answering their questions, and providing useful information that helps them do their job better.

Most brokers who sell The Standard know about our strong multi-year guarantee annuities, like the Focused Growth Annuity. But this month I want to take the opportunity to highlight The Standard's Index Select Annuity (ISA).

By Chris Conklin, VP Individual Annuities. Reprinted with permission from LifeHealthPro.

By Rich Lane, 2nd VP of Sales and Marketing, Individual Annuities. This article originally appeared in the December/January 2016 issue of NAFA Annuity Outlook magazine.

The Standard announced on Jan. 25, 2017 that Rich Lane has been promoted to second vice president of Individual Annuities Sales and Marketing.

Steps to Success

Success is easier to achieve when you realize the potential already within yourself. By focusing on what is already in place, you can build your fixed annuity business and be the best you can be.

Follow these steps to create success for yourself and your clients.

1. Use Your Existing Successes

Are you keeping up with your social media connections? Here are some tips you may find useful: 1) Complete a search at least once each week to find new connections. 2) Engage with 1 or 2 posts from a connection, in a group, or from our company page by liking, sharing or commenting on the posts.