The Standard is a marketing name for Standard Insurance Company (Portland, Oregon), licensed in all states except New York. Products and availability vary by state and are solely the responsibility of Standard Insurance Company.
Want Annuity Customers? Try Baby Boomers.
June 27, 2019
By Chris Conklin, Vice President of Individual Annuities. Reprinted with permission from ThinkAdvisor
76 million. That hefty number is the estimated number of baby boomers living today in the United States. We’ve heard a lot about how this generation — those born between 1946 and 1964 — has its own unique challenges when it comes to retirement planning, particularly since it can’t rely on pensions or even Social Security as much as prior generations. As a producer, it’s important to consider how annuities can and should be an important part of a boomer’s retirement portfolio.
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