Monthly Commentaries

Ring in the New Year With a Beneficiary Check-In

Start the year off by connecting with your clients and offering a beneficiary review. It's a great time to check in with current or prospective clients to ensure that their beneficiary designations match their wishes.

Rich Lane, Vice President of Sales and Marketing, Individual Annuities

A snowman

The annuity industry has experienced some turbulence this past year. But we feel confident about the new year. Not only do we offer our consumer-friendly annuities, but we partner with you — the industry's best organizations and financial representatives. Thank you for your business and I hope you have a wonderful holiday season!

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Fall foliage with a Thankful tag

We're thankful for your support and business throughout this unprecedented year. Our team will continue to work hard to provide you with the sales and marketing support you need as we do business in different ways. May you and your loved ones have a happy and healthy Thanksgiving.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Photo of a child holding up ten fingers

The interest or crediting rate is not always the top reason consumers choose an annuity. Review our Top Ten Reasons sales idea and client-friendly flyer to see all the benefits that fixed annuities can add to your client's portfolio.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

The Cost of Playing the Waiting Game

Don’t let low interest rates keep your clients from considering a fixed annuity as part of their portfolio. Our Cost of Waiting sales idea and client-friendly flyer describes how compounded growth and tax deferral can grow their savings faster than they may think, even when interest rates are low.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Get Extra Value When You Partner With Us

When doing business with an annuity provider, the interest rate is important. But remember, the little things we offer add value too, and make it easier for you and your clients to do business with us.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Financial Strength for the Long Haul

Since the beginning of March, a lot has changed on the financial front. But what hasn’t changed is The Standard’s commitment to provide financially sound investments for the long haul.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Top 10 Reasons Are as Solid as Ever

Thank you to all our brokers who are working hard at this difficult time. The COVID-19 crisis has highlighted the important role that financial advisors play in helping clients secure their financial future. Now's a good time to review the top 10 reasons fixed annuities should be part of a client's financial plan.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

A Faster, Easier Process

Looking for an annuity provider who’s easy to do business with? Contact us. We’ve simplified our processes to make them easier and faster. Learn more about how we make things easy for you and your clients.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities

Why Buying an Annuity Now is the Right Step

When markets are shaky, clients may say they’re waiting for interest rates to rise before taking financial steps like buying an annuity. Use our Cost of Waiting approach and flyer to show how they might be missing out.

Rich Lane
Vice President of Sales and Marketing, Individual Annuities