Look to Annuities for Stability

May 1, 2019
Look to Annuities for Stability

Mr. and Mrs. Johnson have bought CDs from their bank over the years. They feel comfortable and secure buying products with an FDIC guarantee from a well-established bank. But they’re unhappy with the low returns on their CDs and the hassle of including their 1099 for taxes each year. They would like other options.

Does This Sound Familiar?

If you have clients in this situation, it’s time to explore options from The Standard. We offer consumer-friendly annuities backed by financial strength and stability from more than 100 years in the insurance business.

An annuity from The Standard offers:

  • Tax-deferred growth
  • Flexible access to funds
  • Competitive rates
  • 100+ years of financial strength and stability

For an insurance and asset management company, there is nothing more important than financial strength. Our balance sheet is the cornerstone. It has provided us with a foundation for profitability through a wide range of economic cycles.

The July 2017 issue of Best’s Review® recognized the Standard Insurance Company for maintaining an “A” rating or higher from A.M. Best Company since 1928. The Standard was honored to be among one of only eight life/health insurers to consistently achieve an “A” rating or higher for the past 90 years. Given rapidly evolving markets, changing customer needs and challenging economic times, this is a significant accomplishment. We are proud of our longstanding record of financial strength.


Sales and Marketing Toolkit

Download and customize these flyers:

Companion Flyer

Branching Out
to Annuities
Sales Concept Flyer

Connecting with Generation X

(Fillable PDF)


Annuities are not (a) insured by the FDIC or any federal government agency, (b) deposits of or guaranteed by any bank or credit union and (c) a provision or condition of any bank or credit union activity. Some annuities are subject to investment risk and may lose value. A surrender charge may apply during the surrender period, and a 10% penalty may apply to withdrawals prior to age 59½.


Sales Ideas