Little Things, Big Difference

July 30, 2020
Little Things, Big Difference

Doing business with The Standard is good for your clients — and you. You can count on us for consumer-friendly service practices that you may not find anywhere else.

Working with The Standard offers you:

  • Additional premium accepted in the first 90 days1
  • Issue through age 93 on 3- and 5-year products2
  • Household feature
    • We offer clients the higher rate if they send in two applications together (or if spouses send in applications together) that total over $100,000
  • Nursing home waiver available for all issue ages3
  • Optional restrictive endorsement for beneficiaries available

Share these extra-value features with your clients. And watch our video to learn more about the values behind our business practices.



  1. Available for all fixed and index products. For index products, all expected premium must be noted on application. The policy will not issue until we receive all funds.
  2. Maximum issue age may vary by distributor. The purchase of the annuity for those age 91-93 must be for transfer-of-wealth or estate-planning purposes.
  3. Applies after the first contract year.

Annuities are not (a) insured by the FDIC or any federal government agency, (b) deposits of or guaranteed by any bank or credit union and (c) a provision or condition of any bank or credit union activity. Some annuities are subject to investment risk and may lose value. A surrender charge may apply during the surrender period, and a 10% penalty may apply to withdrawals prior to age 59½.


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