Doing business with The Standard is good for you — and for your clients.

Innovative product design, desirable rates, competitive compensation and excellent industry ratings all come with selling our annuities.

So does excellent service.

Think of us as your back-office support team. We do all we can to provide customer service that meets — and usually exceeds — your expectations.

Why do brokers consider our service excellent?

  • Easy contracting and commission payments
  • Speedy new-business turnaround times
  • Online support that enhances, rather than replaces, our personalized service

We Believe in Partnering to Achieve Your Best Results

Our beliefs empower every aspect of how we serve you. Watch our video to see who we are and how our company values define how we do business.

Find a combination of safety, tax deferral and choice.

Fixed Annuities

A single premium and rates that reflect the performance of the stock market.

Index Annuities

Help your clients share in some stock market gains while enjoying specified guarantees.

Index Select Annuity 5, 7, and 10

Offer clients a choice of guaranteed income options.

Immediate Annuities

Offer your clients a choice of guaranteed income options.

Restricted SPIA

Tailored Income Annuity

Broker-Focused Service
Annuities Sales Support
Sales Support
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You'll find our sales professionals have the right training to help boost your sales. They'll make sure you get expert technical support, training materials, industry updates, and regulatory and legislative alerts. All this adds up to sales support where it matters — your bottom line.

Annuities Marketing Support
Marketing Support
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We know your primary relationship is with your clients. To help you look good, we can provide support to meet a variety of marketing needs.

Annuities Solid Reputation
Solid Reputation
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Since 1906, we've earned a strong reputation for financial strength and a commitment to service. We aren't the largest annuity carrier in the industry, but many of our brokers and partners think we're one of the best. Just as we weigh all options before launching a product or establishing a distribution partnership, we know you'll look closely at us before joining our team. We're confident: The more you know about us, the better you'll understand how we can help you on your path to success.

Annuity Buzz

The Case for Fixed Indexed Annuities

We know you’re committed to offering your clients access to a guaranteed income stream in retirement. Get insights about the strategic need for annuities in ThinkAdvisor’s “The Case for Fixed Indexed Annuities.”

In The Media

“When putting together a comprehensive retirement income plan, clients... more...
“Rising yields mean more profit for carriers and they can reinvest in... more...
“Annuities are designed to build savings and provide income for retirement... more...
“If an advisor is working with an unmarried couple early in the annuity... more...

Need More Information?

Contact us to learn more about how we can add value to the service you provide your clients.