How to Sell Platinum Advantage to Business Owners

Updated February 2021

Strong Base Contract + Enhanced Residual + Premium Discounts = Happy Business Owner Clients

Who likes Platinum Advantage? Business Owners!

Here's why:

1. Strong Base Contract

Platinum Advantage’s base contract includes unlimited mental disorder and substance abuse coverage¹ and the Family Care Benefit. It is also guaranteed renewable. This, plus other built-in coverage, can help business owners rest assured that their Platinum Advantage income protection will be there for them if they become sick or disabled and are unable to work for an extended time.

1. The Enhanced Residual Disability Rider

We designed the Enhanced Residual Disability Rider with business owners in mind. With this rider, the benefit waiting period can be satisfied even if the policyowner doesn’t lose income during this time. To collect a benefit after the waiting period, an earnings loss along with a loss of time or duties is required. The Enhanced Residual Disability Rider can provide a big advantage to business owners who might not see a drop in income right away.

1. Premium Discounts

Business owners can use the Business Owner Discount to save 10%. To qualify, they must have been in business for at least two years, own a minimum of 20% of the business, and have at least one full-time employee.

And many business owners may qualify for more discounts. Take for example the 5% Multi-Product discount if they purchase a business IDI policy at the same time. Also, the Employer-Based Multi-Life Discount can provide an additional 10% discount if others in their company buy income protection insurance with The Standard. Learn more about premium discounts.

Give your business clients a strong income protection contract at a great value — with Platinum Advantage.

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