Why Choose The Standard?
![](/sites/default/files/styles/landscape_178_16x9_320x180_1x/public/2024-02/gold-star.jpg?itok=-qU2stvj)
We create products with these competitive strategies:
- Unique householding feature:
- When two members in the same household send in applications at the same time that total over $100,000, both applicants receive the high-band rate. This can apply to spouses or a family with adult children.
- A guaranteed minimum accumulation benefit on all FIAs:
- We ensure that the annuity fund value reaches the guaranteed minimum accumulation value at the end of the surrender charge period. If it is less than that, we’ll make a one-time adjustment to raise it to that amount.
- Extended issue ages:
- Issue through age 93 on 3 and 5-year products.1
- Issue through age 90 on 7-year products.
We're Built on a Foundation of Financial Strength
With over 100 years of financial stability, you can count on us to help your clients prepare for the future. Working with us, you'll get:
- Nearly a century of financial strength ratings of "A" or higher.2
- A partner with multiple best-in-class service awards.
Content Topics
More About Get to Know The Standard
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/2024-07/green-globe-in-hands.jpg?itok=N28YG9N4)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/2024-01/marker-and-notepad.jpg?h=e6a1d5e1&itok=xGwQ0j-p)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/2023-11/wooden-blocks-people.jpg?h=7190fc34&itok=SyQjgtEo)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/2023-09/graphic-online-office-meeting.jpg?itok=d8nMRDzb)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/migrated/02.GetToKnow_July2023_ServiceUpdate.jpg?itok=El6-7Q_F)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/migrated/03.GetToKnow_July2023_ESGreport.jpg?itok=AUtXVF5n)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/migrated/04.GetToKnowTheStandard_June2023_TransitionProjects.jpg?itok=DD52DaYM)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/migrated/01.GetToKnow_May2023_NewMembers.jpg?itok=nH1AuVyB)
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/migrated/03.SalesIdea_April2023_FormsOnline.jpg?itok=ieXpahYj)
Related Products or Services
![](/sites/default/files/styles/landscape_150_3x2_320x213_1x/public/migrated/promo-daughter-and-mother-hugging-smiling-on-beach.jpg?itok=ToF2WkNy)
Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.