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Why Choose The Standard?

We create products with these competitive strategies:

  • Unique householding feature:
    • When two members in the same household send in applications at the same time that total over $100,000, both applicants receive the high-band rate. This can apply to spouses or a family with adult children.
  • A guaranteed minimum accumulation benefit on all FIAs:
    • We ensure that the annuity fund value reaches the guaranteed minimum accumulation value at the end of the surrender charge period. If it is less than that, we’ll make a one-time adjustment to raise it to that amount.
  • Extended issue ages:
    • Issue through age 93 on 3 and 5-year products.1
    • Issue through age 90 on 7-year products.

We're Built on a Foundation of Financial Strength

With over 100 years of financial stability, you can count on us to help your clients prepare for the future. Working with us, you'll get:

  • Nearly a century of financial strength ratings of "A" or higher.2
  • A partner with multiple best-in-class service awards.

Related Products or Services

Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.

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