Skip to main content

Build Your Family Benefits with Annuities

We offer simple and straightforward annuities that benefit your clients and their families. Check out some of our flexible family benefits. 

Benefit from our householding feature 

When two members in the same household send in applications at the same time that total over $100,000 ─ both applicants will receive the high-band rate. Applications can be for different tax qualification types ─ qualified or non-qualified. 

Establish a legacy for your loved ones 

Legacy Max enhanced death benefit rider ─ offered exclusively on the ECI Plus ─ helps clients create a legacy for this generation and the next. It offers not one, but two growth components, providing reliable growth in both rising and declining markets.*

Prepare for health care costs in retirement 

Immediate annuities may help an ill spouse qualify for Medicaid eligibility to pay for long-term care. This means they may not count as available assets when qualifying for Medicaid assistance. Clients can accumulate funds in a deferred annuity from The Standard — and transition to a Medicaid-compliant immediate annuity in the future. 

Use our flexible ownership options and spousal continuation 

We offer several ownership options including joint owners and non-natural owners such as family trusts. If the spouse is the joint owner or sole primary beneficiary, they may continue the annuity contract or choose a payout option that best fits their needs.

Content Topics

More About Sales Insights & Tools

As the world becomes more interconnected, so does the need for coverage. Find out how you can offer annuities to foreign nationals working for a company in the United States.
Your clients with CDs are receiving their 1099 forms soon. So, it’s an ideal time of year to talk about the tax advantages of fixed annuities. Share our flyer to show clients what they’d have to earn in a taxable investment to match the earnings of a fixed annuity.
Have two members in the same household submitting applications at the same time? They may qualify to be combined for a high-band rate. Find out how it works!
Beneficiary reviews help establish you as a trusted advisor and subject matter expert. They also offer time to connect with clients and prospects to build relationships. See how beneficiary reviews can help you get leads and grow your business.
Do you have clients who could do more with their retirement money? Then check out our new optional Legacy Max enhanced death benefit rider exclusively offered on the Enhanced Choice Index Plus.
Watch our new video to see an overview the Enhanced Choice Index Plus, and see how it provides benefits for today and tomorrow.

Related Products or Services

Doing business with The Standard is good for you and your clients. Our annuities offer innovative product design, desirable rates, competitive compensation, high industry ratings and excellent service.

Jump back to top