Quick Sales Tip: Automatic Maximum Benefit Increase

Looking for a convenient LTD benefit to offer your clients? Ask your Sales Rep about including the Automatic Maximum Benefit Increase (AMBI) in your next LTD quote.

How it works
AMBI can be included at no load to the pricing of the plan and will increase the LTD maximum benefit by 5% of the previous plan year's (compounded) maximum or 5% of the original maximum. The automatic increases occur annually for five years or until the plan's maximum benefit reaches $25,000 ($10,000 for physicians and attorneys).

How it's positioned

• Adding AMBI to enhance the offer now you create efficiency by eliminating the need to issue amendments each year to raise the maximum benefit.
• The automatic annual increase can provide additional benefits to highly compensated employees - often including the decision makers of the group and other benefit-conscious executives.
• The added value can solidify a sale opportunity now and retention of the group at renewal.

How it can help you
By including AMBI with your quote from The Standard, your client will likely view you as a forward-thinking, disability savvy consultant who recommends only the best employee benefits. By strengthening the client relationship and establishing yourself as a trusted adviser, you also may gain some protection from competitors who try to AOR (Agent of Record) on price.