The Standard’s annuities are quality products that you can be proud to represent to your clients.
The Standard’s annuities are quality products that you can be proud to represent to your clients.
With hundreds of annuity providers in the United States today, it can be a pretty big challenge for an independent broker to choose which companies to represent. The ideal candidate is one that adds value to the service you provide clients and helps you stand apart as an exceptional financial advisor. Your first step should be to find out which annuity companies pass muster on four key factors:
The second step is to determine which companies ultimately will make it into your briefcase by distinguishing themselves in these areas:
The beginning of this story is how Standard Insurance Company has distinguished itself as a leader in the annuity marketplace through superior product design, desirable rates, competitive compensation and excellent industry ratings. But the rest of the story is found in the value-added services we provide brokers.
Our brokers don’t work for The Standard, we work for our brokers. As your back-office support team, we provide customer service that often anticipates — and always meets — your expectations. Our well known reputation for superior agent service is based on easy contracting, instant help with commissions, speedy new-business turnaround times, forms that make sense and Internet support that enhances, rather than replaces, the human touch.
The Standard’s sales professionals share your entrepreneurial spirit and are specifically trained to help boost your production in traditional and innovative ways. From technical support to training materials, from industry updates to regulatory and legislative alerts, we provide sales support where it matters — your bottom line.
Your primary relationship is not with your annuity carrier, but with your client. With that in mind, we provide customized marketing support to match a variety of specialized needs — and most are free of charge! Brokers may choose from a catalogue of tools that spans a range from basic newspaper ads to eye-catching inserts, postcards and self-mailers. We want to be a marketing partner who helps you look good to your clients.
Since 1906, The Standard has earned a superior reputation for financial strength and a genuine commitment to service. While we aren’t the largest annuity carrier in the industry, many of our agents and competitors believe us to be among the very best. It’s our job to carefully weigh all options before launching a product or establishing a distribution partnership. Similarly, you must scrutinize us before joining our team. We’re confident: the more you know about us, the clearer your choice and the more certain your path to success.
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