Years ago, the Profit Sharing/401k Council of America (PSCA) established 401(k) Day to promote the tremendous value and benefits of cash or deferral arrangements to plan participants and sponsors. This year, many will celebrate 401(k) Day on Sept. 9, 2011, but the PSCA encourages companies to pick any day of the year to focus on 401(k)s. Whenever it's celebrated, the event's ultimate goal is to get employees to enroll, save, increase their savings and rebalance their holdings, if advisable.
Reach out to plan sponsors and help promote 401(k) day awareness. You are the 401(k) advocate, the essential link between The Standard and your plan sponsor clients. You play a key role in providing advice and expertise to sponsors and to their employees.
The Standard has support tools to help you promote the 401(k) as a valuable savings vehicle, including our "Rethink Retirement" flyers, postcards and statement stuffers. Order yours today by contacting your service professional at The Standard.