Annuity News

June 2011

Annuity Sales Today: What's Growing, Who's Selling, And Why

By Ray Taylor, Director of Special Markets

Our FGA 6 Is Leading The Way

Our top-selling product continues to be our Focused Growth Annuity (FGA) series. Within the FGA, our FGA 6 is our top-selling annuity, with 80 percent of total FGA sales. It's probably no surprise, considering its strong crediting rate and relatively short surrender period. The number one goal for individuals purchasing an annuity today is an attractive interest crediting rate with strong guarantees.

Who's Selling? A Range Of Distribution Channels

Not all annuity carriers offer products with the right mix of features, guarantees and crediting rates to appeal to all distribution channels. Our annuities, on the other hand, have found the right formula for widespread success.

The Standard is enjoying increased sales this year from broker/dealers, banks and credit unions, and independent agents. Independent agents continue to lead the way, however, sales of our annuities by broker/dealers, banks, and credit unions are increasing month over month, year over year.

The Standard offers annuities that attract high-quality agents and registered representatives who truly look out for the best interests of their clients, regardless of which carrier pays the highest commissions. Producers like you recognize that our products can help lay a strong foundation for successful, long-term financial plans for clients.