Annuity News

Winter 2010


New Year’s Wishes and Thanks

Happy New Year and thank you for all of your business in 2009. Thanks to you, our annuity production in 2009 was the second highest in history, surpassed only by 2008. The Standard is planning on an even better 2010.

I hope that you’re finding value with our new communication, Annuity News, created to bring you sales and marketing updates, tips for growing your business, legislative changes and service and product updates.

In 2010, look for The Standard to enhance our sales support, including a new forms solution on our website that offers bundled forms, and our upcoming new phone system that will direct your calls to live sales support associates. We also plan on helping you market our products with customized marketing materials that will be available in both PDF and HTML formats.

Rate change information will not be part of Annuity News. We plan to continue communicating rates in the email format already familiar to you. And, as always, you can check rates on our website anytime.

If you have any questions, please feel free to drop us an email or call at 800.378.4578. We look forward to partnering with you in 2010.

Sincerely,
Rich Lane
Director, Sales & Marketing


Introducing Streamlined
Forms Processing with iPipeline

We’re kicking off the New Year with faster, simpler forms processing, thanks to The Standard’s new agreement with iPipeline to manage our forms.

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Secured Rate Annuity 3 Discontinued

Effective January 1, 2010 The Standard will discontinue new sales of the Secured Rate Annuity 3. All applications that arrived at The Standard on or before December 31 are being processed as normal.

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What Comes Next? Top 10 Predictions for 2010

By Jim Teague, Vice President for Individual Annuities at The Standard

With 2009 rapidly fading in the rear view mirror, many of us are looking back as well as ahead, trying to figure out what to expect in 2010... or at least conjure up our best guesses.

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