Fall 2009
Webinar Series for Partners: Building Your Business
The following webinars share one theme: Tools to help you grow your business in a changing and challenging environment.
The Standard can help you navigate this new environment. Building Your Business is a series of bi-weekly online courses offered free to our partners. We’ll cover a range of topics that will help you market yourself in the digital age. Our experts will provide insight and commentary on the issues driving the retirement plan industry today. And you’ll be able to interact with them directly during the question-and-answer portion at the end of each presentation.
Each 45-minute session is filled with practical, actionable information that will help you compete successfully in your marketplace.
Taking part in a webinar is easy!
All you need is Internet access and a telephone.
A few minutes before the scheduled webinar:
- Go to http://tinyurl.com/buildingbusiness
- Enter your Meeting Number: 77852229
- Enter your Participant Passcode: 8954
For the audio portion:
- Call 888.521.5778
- Enter your Participant Guest Code: 38916509
And if you can’t participate in real time? We’ll record every webinar and make them available online. Webinars will be archived on The Standard’s website approximately one month after broadcast.
Please review our upcoming schedule (subject to change) and mark
your calendar. We hope you can join us online!
Make Your Website Googleicious
with Patrick Calvin of Calvin Communications
Thursday, September 24 at noon EDT
Google is the go-to search engine for the vast majority of web users, including people searching for plan advisors. Is your site among the top results? This webinar reveals the most effective strategies to increase your site’s Google ranking: determining the most common search terms for your market and services; creating title, description and keyword tags; developing an inbound linking strategy with other sites; and supplementing search engine optimization with pay-per-click advertising.
Network for Fun and Profit
with Patrick Calvin of Calvin Communications
Thursday, October 8 at noon EDT
Some salespeople generate more than 50 percent of their business just through networking. This webinar teaches business-building networking strategies that are effective and enjoyable. You’ll learn valuable techniques and tips: striking the right balance between online and real-world networking; making a meaningful impression after just one meeting; following up on leads to generate sales; and ensuring your online networking efforts meet compliance standards.
Networking 2.0: Growing Your Business in the Digital Age
with Sheri Fitts of The Standard
Thursday, December 3 at noon EDT
The Internet and the rise of social media are changing the way we approach business development and marketing. Savvy brokers and advisors are building an online presence to supplement face-to-face sales efforts. This webinar reviews the effectiveness and usability of online marketing tools and resources, including LinkedIn, Twitter, blogging, and e-newsletters. You’ll learn practical ways to incorporate these tools into your current sales and networking efforts and receive action items and tangible resources to launch your Networking 2.0 strategy.
Blog Your Way to Success
with Patrick Calvin of Calvin Communications
Thursday, January 7 at noon EDT
Blogging is an economical way for advisors to find new business opportunities. Frequent bloggers quickly can become go-to experts for fellow bloggers and the media, which results in greater visibility and credibility. This webinar covers all the basic of blogging, including where to find easy-to-use blogging platforms, how to create an interesting approach and viable blog topics, and dealing with critical comments and compliance issues.