| | IN THIS ISSUE- Sales Ideas That Work
- How Consumers Respond to PolicyEX
Sales Ideas That Work
This sales idea comes to you from Master General Agent Jerry Kouzmanoff, CLU, ChFC. His agency, Kouzmanoff Financial and Insurance Services, Inc., is located in Torrance, California. My philosophy around disability income insurance selling is simply this: Every working person is like a money-making machine as long as they are healthy. If they’re not healthy, that machine can break down. I had a customer who was declining disability income insurance. He was 40 and made $360,000 per year. I said to him: | "If you had a machine that made money, I'm confident you'd insure it against breakdown, wouldn't you? "Well, think about yourself. As long as you are healthy and can work, you are that same money-making machine. So doesn't it make sense to insure yourself against 'breakdown'--an accident or illness? "Do you realize that at your age, based on your current income, you are probably going to earn almost ten million dollars during you remaining work years if you don't 'break down'! Don't you think that's worth insuring?" | |
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It's a useful concept to help your customer understand the value of disability income insurance. Whether your clients are earning $360,000 or $36,000, I can't imagine not wanting to insure their money-making machine. Can you?
How Consumers Respond To PolicyEX
From August through December, 95 percent of consumers accepted their policies electronically. Only 5 percent requested a printed copy.
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